SkinVille: A UX Case Study on Designing for Inclusion

The Problem

Despite the handful of brands developing products specifically engineered to cater for the male skin, there has been a significant under-representation of those that identify as male in the skincare community.

The Solution

SkinVille helps to solve this problem by providing genderless access to quality skincare consultation experience, where the user get to learn about their skin, how to choose a skincare product, and when and how to apply them.

A Project Collaboration

Pelumi Bamgboye

Role: UX Designer

Responsibilities: User Research, Wireframing, Prototyping and Usability Testing

Victoria Alli-Johnson

Role: UX Designer

Responsibilities: User Research, UX Writing, Wireframing and Usability Testing

User Research

While it is natural for women to know certain things about the skincare product they use, men struggle with understanding the importance of having healthy and radiant skin. We assume this could be as a result of some cultures that frown on the male gender who try to give extra tendering to their skin. This led to the following research objective:

  • Have a clear understanding of people’s attitude towards skin care
  • Design a product that allow people understand their skin and what products to use
  • Suggest list of suitable skin care products that might be suitable for their skin
  • Offer a guide on how to use the skin care product they choose

To understand the current skincare experience and needs of target users, we carried out an online survey with 46 participants consisting of both genders and an interview session with 10 male participants.

User Persona

User Flow

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